Fruitful attempts to study complex processes and phenomena (to which, without a doubt, concerns economics and business) in the future anyway they will be associated with simulation. The work uses the concept of system dynamics of J. Forrester. The concepts of system dynamics, the ideas of "visual" programming, as well as the operational capabilities of modern personalized analytical software products are successfully combined in a single conceptual basis: Interactive Stock Flows. This technology focuses the attention of researchers on imitation models of basic reflexive feedback loops. Therefore, the material and examples from the real business, it seems extremely timely and useful